INDUSTRY: WEBSITE
YEAR: 2025
TOOLS: FIGMA, PHOTOSHOP, ILLUSTRATOR
ROLE: DESIGNER & CREATIVE LEAD
ESSENCE: “A VISUAL DIALOGUE ON SELF, SOCIETY, AND AWARENESS.”
You are now indistinguishable.
Emotion: Neutralised.
Imperfection: Removed.
History: Deleted.
Reaching THE TOP
Perfect-tion
The Algorithmic Ideal
How Bodies Are Optimised, Governed, and Tracked
My prototype, Perfect-tion, builds on Phoebe Moore’s paper
“The Quantified Self: What Counts in the Neoliberal Workplace”, which examines how self-tracking technologies shape performance and identity.
A decade later, her insights are even more relevant:
Today, 70% of companies track employees through screen recordings, wearables, or mood detection, 60% plan to expand wearable monitoring, and nearly half surveil work-from-home environments.
You are now indistinguishable.
Emotion: Neutralised.
Imperfection: Removed.
History: Deleted.
Get an avatar and unlock productivity boosts with a Plus subscription.
But to build your productivity, the system tracks you everywhere
This experience invites users to pause and question:
At what point did being human become inefficient?
Sync yourself
Upload your data
willingly and let the system begin to understand you.
Crave more
The closer you get, the further it slips. You’re almost perfect: just one more upgrade.
Enter Perfection
You’re shown the most efficient version of yourself, focused, productive, optimised.
Perfect-tion
Your journey to flawless productivity -
one sync at a time
Optimising Performance with Four Key Features
No Breaks
Continuous flow, no interruptions
High Output
Maximum work done
efficiently
Fatigue: None
Sustained energy, zero burnout
Productivity: Maximum
Peak results at all times
An error triggers - you’re flagged as "burnt out" yet you remain on Plus
The system collapses - unable to fuel a drained mind
Data Visualization of "Optimized" Worker Metrics
Narrative Design with AI Tone (Voice, Feedback)
PERFECT-TION is a digital platform that reflects the unsettling reality of today’s optimised work environments:
Through a clinical, data-driven interface, it reveals how human traits are reduced to metrics. It uses irony and visual distortion to show the emotional cost of being “Perfect”
