INDUSTRY: CAMPAIGN DESIGN
YEAR: 2025
TOOLS: PHOTOSHOP, ILLUSTRATOR, MIDJOURNEY, NANOBANANA,CLAUDE
ROLE: DESIGNER & CREATIVE LEAD
ESSENCE: “NIKE’S SPIRIT MEETS KOLKATA’S UNAPOLOGETIC ENERGY"
Kolkata’s culture. Her wheels. Her Nike.
This AI-generated campaign reimagines Kolkata as a living playground, a city where every lane pulses with rhythm, resilience, and raw creativity. From the clash of colors on worn-out walls to the unbreakable energy of its youth, Nike Kolkata captures the spirit of movement that never stops
Bengal’s iconic cotton sarees meet the raw energy of Kolkata’s women skating community. Traditional textiles are reimagined through Nike’s language of movement, performance, and self-expression.
A cultural fusion where heritage meets sport and Kolkata’s women own the streets
Rooted in Bengal. Made to move. Own your stride.
NIKE KOLKATA OWN THE STREET!
Rooted in culture, made to move Kolkata owns it
NIKE Kolkata
