INDUSTRY: SOCIAL MEDIA MARKETING / DIGITAL CAMPAIGN
YEAR: 2025
TOOLS: ADOBE CREATIVE SUITE (PHOTOSHOP, ILLUSTRATOR, FIGMA)
ROLE: CREATIVE HEAD & CAMPAIGN LEAD
ESSENCE: “ WINTER CAMPAIGN HELPING NON‑NATIVE COMMUNITIES IN GERMANY ACCESS LEGAL RIGHTS WHILE DRIVING SUPPORT FOR LEGALAID.”
LegalAid Winter Campaign 2025
Open a Door to Justice
LegalAid NGO
A winter fundraising and partnership campaign designed for LegalAid, inviting people to donate, collaborate, and support greater access to justice for non-native communities in Germany.
The campaign attracted strong public engagement while promoting LegalAid's mission through impactful visual design, with Instagram and LinkedIn integrated to grow long-term community involvement and partnerships.
Your support helps Legal Aid provide:
Multilingual legal information to guide people through the German legal system
Personalised support and translation to make complex legal procedures clear
Connections to trusted legal professionals when deeper help is needed
Campaign highlights (portfolio figures)
25 days of continuous Christmas campaign activations
300+ visitors and supporters engaged
14+ volunteers and employees brought together
1,000+ social media interactions across Instagram & LinkedIn
A meaningful initiative that turned seasonal giving into lasting community impact.
LegalAid NGO · 25 Days of Christmas Campaign · December 2025
A 25-day winter fundraising and partnership campaign created to bring people closer to LegalAid's mission of making justice more accessible for non-native communities in Germany. Through festive storytelling, daily engagement, and social media, the campaign inspired donations, welcomed new volunteers, and strengthened lasting partnerships
